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App Development: A Step-By-Step Guide

By 2022, the total number of mobile app downloads is projected to grow to 258 billion. So, it’s easy to see why more and more businesses are turning towards mobile apps to help promote their business and their product. Keeping the importance of having a business app in mind, this is going to be an easy step by step guide on how you can get one made for your business.


Identify the Objective of the App

The first thing you will have to do is identify the objective of the app. It’s not just about making an app – the app has to serve a purpose, which is to sell your products or your services. So, answer these key questions:

You will need to answer these questions if you want to create a successful business app. Carrying out market research can help answer these questions and will also help you identify if there is any demand for a particular app.


Research the Market

You don’t want to create an app that does not do well with your audience. To keep that from happening, you should carry out the appropriate market research. First, you will have to define your objective and customer persona. This will help you get a better idea of the target demographic and also your competitors. Proper market research will help you define the most effective way to reach out to your target audience and find out their needs and demands.

Building the Wireframe

Now that you have got an idea for the type of app you are looking to build, it’s time to shape your app. This is where a wireframe comes in and will be your blueprint for the app you want to create. The wireframe displays the design of the app, along with its functions. This is a very important part of the whole app development process as the wireframe will be used by the app development team as a guide while creating the application.

Remove Non-Core Features

Now will be the time to fine-tune your app’s design. From the flow and features document you create along with the wireframe, look closely at the features that the app could do without. Since this is going to be your first app, it’s best not to add in features just because they are nice to have. It’s important to get the app’s design and function right the first time. Add-ons and other features could be added to the entire system later on. For now, think light and quick. Remember, the app needs to work properly.

Don’t Drop the Ball on the Design

The business app you create is going to work as your salesperson, so you want it to make a good first impression. This is why you need to focus on its design. Contrary to popular belief, just going with a basic app is not going to cut it. Design is not only about the app’s appearance, but also its functionality. When designing the app, you need to remember that the user experience should always come first. If you’re not keeping your users in mind, your app is going to be dead on arrival. All that money and effort will go to waste.

Hire the Right App Developer

It’s wise not to rush when hiring a developer to build your app. You will need to find an app development service that has an experienced design team and a portfolio to prove it. Many small businesses make the mistake of going with the services of freelancers, thinking it will cost less.

However, you will end up having to pay more later on when you find bugs and other issues that need to be fixed. When hiring an app developer, go online to find the best option. Don’t go with the first app development company you find. Shop around and compare prices and the experience of their clients. A great way to tell if an app development company can really deliver is by going through reviews of past customers.

Create Your Developer Account

You will then have to register for a developer account on the app stores. This will allow you to sell your app on their platform. When creating your developer account, you will be given a choice to register with the app store as a company or individual.

Use Analytics

Once your business app is up and running, you will need to track its performance to make sure it's performing well. To do that, you will need to integrated analytics. These analytics will help you keep track of various factors, such as user engagement, retention, and the number of downloads of your app from the app store. You can use free tools such as Flurr and Localytics that can provide you with valuable information when it comes to the performance of your app.

Get Feedback

Once the beta version of your app is live, you will need customer feedback to identify any issues with the app’s design or functionality. Since you will constantly need to improve the design and functionality of your app, along with adding new features, getting customer feedback is a great way to find out the demands of your target customers. You will then need to be quick to take action on that feedback to make your app even more user friendly.

While these steps for building your own app are not sacrosanct, they should provide you with enough information to help you get started with your first app development project.

Should you wish to have a pro look at building you an app, drop a Hooligan an email at info@hooligan.co.za.

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