Africa Private Equity News created a news distribution platform in the
African investment niché that kept users up to date about private equity
news, enticing and informing foreign investors about opportunities on
the continent. So the second something goes down, investors get the
information they need to make decisions on the go.
The Africa Private Equity News app needed improvements
in the overall journey, particularly how access to
categories of articles and the addition of being able to
save. The technology needed a revamp in terms of its
functionality all while not compromising the user journey.
Hooligan Development’s goal was to upgrade the Africa
Private Equity News app with the latest and greatest
technology providing a more professional looking, and bug
free environment. Systems for newsletter subscriptions and
user accounts were also embedded. The .com blog had to
have a direct link to the app so that when the website’s blog
gets updated and fed instantly to the app. The user gets
notified of information of interest through push notifications,
allowing first access to investment information.
Through a smoother integration and user experience,
engagement with the app increased. We altered
the narrative of investors just downloading and
forgetting the app, into an app that has become vital
to their assessment of up to date opportunities all
around Africa. Becoming the first to know, drove the
app usage and new subscriptions.
